Originally posted on MarketingProfs.com:

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.

The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes. …

Read more: http://www.marketingprofs.com/charts/2013/10758/average-value-of-a-facebook-brand-fan-increases-28#ixzz2TQIdHcYo by Ayaz Nanji