Crucial Volusion SEO Tip For Proper Canonical Links

written by: Brad Gardner

Use canonical tags on Volusion store home page to improve your Volusion SEO.

It is important to use Canonical Tags on your home page URL to ensure that your site is getting full SEO credit on search engines.

If your home page does not have the canonical tags, then and will be considered duplicate content, and your store’s SEO value may will be divided between the two different URLs.  This is an easy check to make sure your Volusion SEO store canonical links are enabled…

If (and you SHOULD) you implement the canonical tag for your home page, you are instructing search engines that the .com URL is the main landing page for your site, and all SEO values will be sent to the .com URL (instead of the .com/default.asp URL).

Take the example below…

volusion seo setup

in this example, my client’s Volusion store has 240 landing pages.  Of those 240 pages 28.4% of visitors reach the main URL, but notice the 2.0% that are landing on the /default.asp page.  Although this page looks the same to the visitor the site’s main page SEO weight suffers.

Simple Fix!

To fix this, navigate to your Volusion SEO settings in your Volusion dashboard:   Home > Marketing : SEO

volusion seo example canonical

To enable Canonical Link for the home page URLs just check the box highlighted above.

Always make sure “Enable SEO friendly URLs” is checked and verify “Enable Canonical Links” is also checked.  Don’t forget to click SAVE at the bottom for the changes to take hold.

Following these simple steps can impact your Volusion SEO results and is well worth the 45 seconds it takes!

Comments and sharing are very welcome!

What are your ideas on Volusion SEO best practices?



About the Author:
Brad Gardner is the owner of Qwodtech, llc and loves helping small to medium size business grow their bottom lines with a mix of online strategies. Born in upstate NY he moved to Wilmington to finish undergrad at UNCW and enjoys bicycling, music and is undeniably addicted to a quality cup of coffee.
  • Matthew Dolman March 1, 2012 at 1:06 am

    What about all of the other pages?

    I suppose that volusion thinks that duplicate content issues only really matter on the homepage and not on any other page on the entire site. I wonder if Google agrees.

    • Brad Gardner March 1, 2012 at 11:29 am

      Thanks for the comment Matthew. Volusion specifically points out the homepage URL issue, but they also have an option under SEO to “enable canonical links” which helps direct any long URLs, generated from special sorting or refined searches, to a more friendly URL such as the product page or category page.
      Volusion’s words: “Checking the Enable Canonical Links box enables the canonical link metatag for each page, inserting the following link into each page’s HEAD:
      link rel=”canonical” href=””.”

      Good question. I often wonder too if Google agrees!

  • Greg July 19, 2012 at 9:52 am

    Enable full URL for Home Page Canonical Link (include /default.asp)

    Brad – are you saying we should put a check mark in this box AND the Enable Canonical Links box?


    • Brad Gardner July 19, 2012 at 2:42 pm

      Yes Greg, that is correct!

      • Greg August 9, 2012 at 9:40 am

        Do we then need to create 301 redirects or is that automatically done when following the steps above?


        • Brad Gardner August 9, 2012 at 1:33 pm

          I don’t believe it creates a 301 redirect. I’ve tried to manually enter a 301 redirect from /default.asp to / but this doesn’t work like I had hoped. (Hoping to never see /default.asp in the URL)
          You can use 301 Redirects if you rename a page or a product code changes, etc, etc. That way any links and traffic to the old page go directly to the new page!

  • Brad Russell August 8, 2012 at 9:39 am

    Hi Brad,

    Upon checking that highlighted box, this code is added to the source: link rel=”canonical” href=””

    This would indicate that the preferred page is the default.asp page – NOT simply

    If this is true, wouldn’t it be better to untick this box?

    Brad (also)

    • Brad Gardner August 8, 2012 at 12:51 pm

      Hey Brad (also),
      Volusion does indeed add the line of code:

      to the of your site.
      As I understand this, it basically indicates to Google (and other search engines) that any link on that page should be recognized as
      Volusion will always show the /default.asp page when anyone accesses your site without typing the “www” portion or clicking a link (Home in header) that is appended with /default.asp.
      Thanks for the comment and hope this helps!

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