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Average Value of a Facebook Brand Fan Increases 28%

Originally posted on MarketingProfs.com:

facebook-fan-value-syncapse-2013

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.

The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes. …

Read more: http://www.marketingprofs.com/charts/2013/10758/average-value-of-a-facebook-brand-fan-increases-28#ixzz2TQIdHcYo by Ayaz Nanji

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About the Author:
http://www.qwodtech.com
Brad Gardner is the owner of Qwodtech, llc and loves helping small to medium size business grow their bottom lines with a mix of online strategies. Born in upstate NY he moved to Wilmington to finish undergrad at UNCW and enjoys bicycling, music and is undeniably addicted to a quality cup of coffee.