Posts tagged ‘facebook’

Average Value of a Facebook Brand Fan Increases 28%

Average Value of a Facebook Brand Fan Increases 28%

Originally posted on MarketingProfs.com:

facebook-fan-value-syncapse-2013

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.

The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes. … Read the rest of this entry »

Golf Courses Reaching Out More With Social Media

Golf courses are finding that reaching out to the new generation of golfers requires speaking their language.

More specifically, engaging with them on Facebook and social media.

Bobby Jones facebook

If Facebook was around then, Mr. Jones would have been all over it…

This article I came across in PGA Magazine addresses this new need for golf courses to revise their digital strategy. Read the rest of this entry »