Obviously, any online business owner is going to want a design for their website that will hit one out of the park, but when you’re just starting out you may not have a full understanding of exactly what you need (not to mention the funds to achieve it).
So, which design elements are absolutely essential? The absolute most basic piece you will need is a well crafted logo.
Think about it in terms of a physical retail location- would you walk through an unmarked door off of the street to do your shopping? Probably not.
Your online store needs a logo to tell your customers who you are as a company.