Posts tagged ‘social media’

Average Value of a Facebook Brand Fan Increases 28%

Average Value of a Facebook Brand Fan Increases 28%

Originally posted on MarketingProfs.com:

facebook-fan-value-syncapse-2013

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.

The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes. …

Read more: http://www.marketingprofs.com/charts/2013/10758/average-value-of-a-facebook-brand-fan-increases-28#ixzz2TQIdHcYo by Ayaz Nanji

Golf Courses Reaching Out More With Social Media

Golf courses are finding that reaching out to the new generation of golfers requires speaking their language.

More specifically, engaging with them on Facebook and social media.

Bobby Jones facebook

If Facebook was around then, Mr. Jones would have been all over it…

This article I came across in PGA Magazine addresses this new need for golf courses to revise their digital strategy. Read the rest of this entry »

Facebook for Business: Working with the Latest Facebook Changes

F8 facebook changesFacebook has made some changes recently that have split the user base as to whether or not they “like” the changes or not.  People are naturally adverse to change, but in this fast-paced Social Media world, “a change is a comin’ “.

If you use Facebook and Social Media for Business, as I do, it’s important to keep up with the changes and use them to your advantage before your competition does.  I thought I would take a look at some of the items you should look at more closely and hopefully help you to understand some of the features and terminology a little better.

Read the rest of this entry »