Posts tagged ‘social media ROI’

Average Value of a Facebook Brand Fan Increases 28%

Average Value of a Facebook Brand Fan Increases 28%

Originally posted on MarketingProfs.com:

facebook-fan-value-syncapse-2013

The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report from Syncapse.

The 28% increase was driven by Facebook fans’ tendency to be super consumers: On average fans spend 43% more than non-fans in respective categories, despite not having higher incomes. … Read the rest of this entry »